According to Kareem Daniel, Chairman, Disney Media and Entertainment Distribution, “Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
The company does not state how much this ad-supported tier will cost, but at the moment Disney+ is priced at $7.99 a month which is actually already relatively affordable. However, based on other services like Discovery+ and Paramount+ that already offer ad-supported tiers at $4.99 a month, we wouldn’t be surprised if that was the price Disney could end up going for.
Streaming services typically increase prices over time to help support the development of original programming as well as maintaining its services, so an ad-supported tier could be great for customers who don’t mind putting up with ads if it means a lower subscription cost.