In the realm where technological wonders intertwine with home entertainment, LG has unveiled its first wireless OLED TV – the LG SIGNATURE OLED M (model 97M3), marking a groundbreaking leap. This stride merges LG’s decades-long mastery of OLED technology with artistic excellence, solidifying the company’s peak position in the domain of premium, large-scale visual marvels.

Initially debuting in South Korea, the 97M3 is set to make a global entrance, captivating key markets like North America and Europe later this year. At the heart of this huge connected TV  lies the intelligence of the Zero Connect Box – an audacious wireless innovation that unlocks the realm of real-time 4K 120Hz visual and audio transmissions.

LG will exhibit the LG SIGNATURE OLED M (model 97M3) at IFA Berlin (Sep 1-5,  2023). If you attend, visit the LG booth, Hall 18 at Messe Berlin. Follow our IFA coverage here.

Cutting the Cord: A Revolution in Connectivity

Unlike conventional setups, this OLED wonder captures connections without the complexity of cables, only requiring a power source. This breakthrough facilitates seamless interaction with devices such as gaming consoles and set-top boxes, offering a break from the tethered world.

Zero Connect Technology

The Zero Connect technology, a symbol of liberation, frees users from the constraints of cable-related clutter, cultivating a comprehensive sensory experience within an uncluttered space. Within the 97M3 resides an expansive 97-inch OLED display, capable of delivering stunning 4K visuals and a captivating 120Hz refresh rate, extending up to ten meters from the elegant canvas.

The Innovative Zero Connect Box

The innovative Zero Connect Box offers various connectivity options including HDMI 2.1, USB, RF, LAN, and Bluetooth, providing enhanced connections for diverse peripherals. With its adjustable antenna, this box ensures uninterrupted transmission of images and sound. Impressively, LG’s proprietary wireless AV technology surpasses the capabilities of Wi-Fi 6E, delivering data transfer speeds three times faster. Notably, it supports Dolby Vision and Dolby Atmos, offering unparalleled brilliance.

LG’s Signature Design

The LG SIGNATURE OLED M boasts the remarkable Gallery Design, a display of refined elegance that seamlessly blends with the wall, eliminating the need for intrusive furnishings. This artistic freedom empowers users to shape their living spaces according to their preferences.

The horizon eagerly anticipates not only the 97-inch LG SIGNATURE OLED M but also the 83-inch and 77-inch versions of OLED evo M. All of these are enhanced with Zero Connect technology, further strengthening the OLED lineage’s capabilities and wireless audiovisual artistry.

The Visionary Behind the Marvel

Baik Seon-pill, the pioneer of LG Home Entertainment Company’s Product Development Division, celebrates the achievement of the 97M3 as a symbol of technical prowess and LG’s unwavering commitment to enhancing customer experiences. He explains that the LG SIGNATURE OLED M, an embodiment of wireless elegance, redefines spatial layouts while delivering an unparalleled visual masterpiece on an expansive canvas.

Unveiling the Future

In conclusion, LG’s introduction of the LG SIGNATURE OLED M (model 97M3) is a pivotal moment in the evolution of home entertainment. With its innovative Zero Connect Box technology, remarkable Gallery Design, and visionary leadership, LG is revolutionizing the way we experience visuals and sound within our living spaces. The strides made by this OLED TV are not only technological achievements but also a testament to LG’s commitment to delivering excellence.

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