Samsung has revealed plans to introduce a Galaxy smartphone powered by generative artificial intelligence (AI) in 2024. This announcement was made during the Q3 earnings conference, where the company reported an impressive revenue of KRW 67.4 trillion (approximately $49.86 billion).

The innovative AI technology Samsung is preparing to integrate into its Galaxy devices is notable for its ability to operate on the device itself, independent of internet connectivity. This means that Samsung Galaxy phones will feature on-device generative AI technology, akin to systems like ChatGPT, allowing users to access a wide array of services using simple voice commands, even when offline.

Notably, Samsung appears to be positioning itself to counter Apple’s upcoming iPhone 16 series, which is expected to include on-device AI technology. In response, Samsung is actively developing its own generative AI technology, drawing inspiration from ChatGPT and Google Bard. This technology is expected to facilitate content creation based on specific keywords, offering a versatile and user-friendly experience.

The introduction of AI is expected to be a significant advancement for Samsung’s Galaxy lineup. Industry insiders suggest that the upcoming Galaxy S24 series may incorporate this AI technology, potentially making it a powerhouse in the AI smartphone market. Samsung’s aim is to create the smartest AI phone with the Galaxy S24 series, and this technology may extend to other products, such as the Galaxy Z6, which is anticipated to launch in the latter half of 2024.

As Apple’s iPhone 16 series is set to launch in the second half of 2024, Samsung is evidently preparing to compete with on-device AI capabilities, signaling a new era of AI-powered smartphones from both tech giants. Samsung’s move to embrace generative AI technology promises to offer users novel experiences and enhanced capabilities, positioning the company as a formidable player in the AI smartphone market.

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