Last year, Apple launched Apple Music for the web. For those unfamiliar, this is basically a web interface for Apple Music where users could play music streamed from Apple Music on the web. This allowed users to stream music from the platform if they don’t have iTunes on the computer or device that they are using.
The world needs to band together right now to fight the COVID-19 virus outbreak. This is no longer an issue of one country facing a crisis, but the entire world. As such, we’re starting to see various companies starting to make changes to their operations to help do their part in combating this disease.
When it comes to music streaming services, it’s no secret that Spotify is still pretty much leading the way. Now according to the latest figures from Counterpoint Research, it seems that Spotify is still pretty much holding onto its position as based on the data, Spotify remained as 2019’s largest music streaming service.
A couple of years ago, Instagram introduced a new feature that allowed users to add music to their Stories. Some of the music sources that Instagram users could choose from included Spotify and Pandora. Missing from that list was Apple Music, but that could change soon, according to a recent sighting in the iOS 13.4.5 beta.
When you enter a store, more often than not you might hear music playing in the background. This is important as sometimes music can help set the mood and tone of a place, enhancing the overall shopping experience. It looks like Apple wants to help with that and has since launched what they are calling Apple Music Business.
For a while now, we have been hearing that Apple could be planning some kind of subscription bundle where it would consist of various Apple services all bundled into a single subscription, making it easier and potentially cheaper for customers to subscribe to multiple Apple services all at once.
In a bid to help draw more users into subscribing to its Apple Music service, Apple had previously launched a student pricing plan for Apple Music. Priced at $4.99, this is essentially half of what regular customers would pay, making it a more affordable option for students who might want to sign up for it.
Right now all of Apple’s services are available as separate plans, but if a report from the Financial Times (paywall) is to be believed, it seems that there is a chance that Apple could be looking to bundle a couple of its services together that would be potentially cheaper and make it more appealing than the competition.
Ever since Apple Music was launched, the service was only available either through its desktop app or through its mobile app. While this is fine, it is a bit limiting compared to Spotify which has a web player in addition to its desktop and mobile apps. However, the good news is that Apple has finally caught up.
If there is a reason why digital assistants such as Alexa and Google Assistant have a much bigger reach compared to Siri, it is because of companies like Amazon and Google who opened up their digital assistants to third-party developers pretty early on. Apple is slowly doing the same, and according to a report, Apple and Spotify are apparently in talks for deeper Siri integration.
While music streaming does appear to be the next big thing and logical step in distributing music to the masses, not everyone has been so eager to hop on board the streaming bandwagon. This is not surprising when you consider that royalty rates for streaming are pretty low, with some artists believing that they are not being compensated fairly.
One of the defining features of Apple Music is its free 3-month trial. This is longer than other streaming services that typically only offer 1 month. However, it seems that there could be a chance that Apple might be reducing its trial period from 3-months to just one month. This is according to Apple’s website in which the banner (see above) mentions a one month trial.
Apple Music is currently a paid-only subscription, although they do offer subscribers a free 3-month trial before requiring them to pay for it. However, the good news is that if you’re a student, then you’ll be pleased to learn that Apple has since doubled the duration of the free trial period.
In terms of overall subscribers, it would be hard to beat Spotify as the service has been around longer, plus it also has a free listening tier which would no doubt help boost the number of overall subscribers. However, when it comes to paid subscribers, it seems that Apple Music is catching up very fast.