While analysts have offered their own opinion and forecasts regarding iPhone sales, it was only until Apple themselves announced that they would be revising their forecasts that made it seem more “real” that iPhone sales are definitely not what they used to be. However could it be that analysts and the market in general are just too pessimistic?
It seems that Apple is really pushing for customers to buy the iPhone XR, more so than the iPhone XS or XS Max, presumably because they know that it is too expensive. The company has recently expanded on its iPhone XR trade-in program where they are now offering customers an option to make monthly payments for the iPhone.
Apple’s CEO Tim Cook had recently confirmed that demand for the iPhone is weaker than they expected, and that a market that they’re seeing the most weakness in is China. It is unclear why that might be as there could be several reasons, such as cheaper alternatives from local brands, and the ongoing trade war between the US and China which could prompt locals to support Chinese brands.
The iPhone XR represents Apple’s more affordable iPhone. However even at around $750, the iPhone XR is still not necessarily affordable, which some analysts believe could be the reason why iPhone sales aren’t doing as well, where the iPhone XS and XS Max are simply too expensive, but the iPhone XR isn’t particularly affordable either.
Recently Apple announced that they would be holding a “Shot On iPhone” content in which the winners would have their photos featured on ads and billboards. Apple had also initially stated that these winners would not be compensated financially, but would be given credit. This is the equivalent of being paid in “exposure”.
Our smartwatches, specifically the Apple Watch, can measure the health of its wearer, like its heart rate where it can alert users when the heart rate is too low or too high, or has an abnormal rhythm which suggests that something could be wrong. However in the future it could be used for more than just personal health.
Some analysts have claimed that the iPhone XR is doing badly, but others seem to be a bit more upbeat. Even Apple themselves had stated that the iPhone XR was selling well, but stopped short of actually providing any figures. Now according to the latest figures, it has been revealed that the iPhone XR accounted for 39% of iPhone sales in December 2018.
Apple’s efforts on the iPhone’s battery hasn’t really been much, or at least it doesn’t feel that way since every year battery life on the iPhone has more or less remained the same. However according to a report from Bloomberg, it seems that Apple is looking to bolster their battery efforts with their latest hire.
Battery life on Apple’s iPhones isn’t terrible, but it’s not particularly good either. While Apple has made huge tech upgrades over the years, battery life is still one aspect that the company hasn’t quite addressed. However if the latest rumors are to be believed, that could change this year with the 2019 iPhones.
Just like the majority of smartphones out there, the iPhone has a camera shortcut which users can access even when their phone is locked. However it does require that the phone’s display be turned on first. This isn’t a big deal but in crucial moments, this added “delay” could result in photos or videos missing critical context.
Yesterday Apple launched the Smart Battery Case for their 2018 iPhones. There was a model for the iPhone XS, iPhone XS Max, and the iPhone XR. Given that the iPhone XS and iPhone X share similar dimensions, it did not come as a surprise to learn that the case for the iPhone XS also fits the iPhone X.