NFC (Near Field Communications) is not meant for mobile, wireless payments only – no sir, the application of it has been widened just a little bit more with the British Museum in London receiving a little bit of help from Nokia so that guided tour headsets are no longer required. This new partnership will allow ordinary folks with NFC-equipped phones to enjoy their mobile devices at exhibits that have special tags, letting visitors check out just what’s hot and what’s not at the museum.
Vicky Lee, Marketing Manager for the Museum of London, says, “NFC Technology has the potential to change how we interact with our visitors. By simply touching tags located throughout both our venues, visitors can delve deeper into London’s story in an immediate and engaging way, plus keep in touch with us by following the museum online.”
Well, will stuff like this make you want to take the NFC route with your next phone? I think IKEA would do well to equip their aisles with NFC, not that they aren’t efficient enough as they are already.