What was rumored is reality now – and I am not talking about a Galaxy Note for T-Mobile, but rather, the Lamborghini Urus SUV that will clearly place it alongside a similar pedestal as all those other sporty SUVs that are in the market. I believe this will compete with the Porsche Cayenne on a similar level, and all we need to do is wait for Ferrari to come up with an SUV of their own. Of course, those who are not too hot about an SUV that bears the bull logo might want to settle for something easier on your pockets like the BMW X5 and X6, Range Rover or the Mercedes M-Class, but if you would like raw power underneath the hood with the size of an SUV, then the Lamborghini Urus is your cup of tea.

Unveiled at the 2012 Beijing Motor Show (where the country of China mints more millionaires than any other country in the world now), the Lamborghini Urus SUV will offer an output of approximately 440 kW/600hp, delivering breathtaking dynamics at the same time. Target markets are the US, the UK, Germany, Russia, the Middle East and China.

Rappers, movie stars and rock stars will most probably be eyeing on one of these as well, not to mention handsomely paid athletes. Expect images of custom versions to hit the Internet in due time. [Press Release]

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