There have been a lot of conflicting reports lately regarding the launch of iRadio, Apple’s alleged new music streaming service. A couple of days ago it was rumored that iRadio will be launched in fall alongside iOS 7, whereas there have been consistent rumors on the contrary. Today, Reuters reports that Apple will unveil iRadio at WWDC 2013, which takes place on 10th June. Last we heard about the service was that it had been delayed due to licensing negotiations. Speculation about a WWDC unveil were fueled once again when it was rumored that Apple had reached an agreement with Warner Music.

iRadio is reportedly a lot similar to Pandora in its revenue model. The service will have audio and banner ads that will be sold through Apple’s iAd network, says Reuters citing people who are ‘not authorized to speak publicly.’ There has been much speculation about the features of iRadio, apparently it is similar to Pandora in that regard as well, streaming music based on a user’s preference. The report also claims that Apple has already started contacting its ‘bigger advertisers,’ though it hasn’t started selling the service extensively for now.

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