htc-signWhile HTC might be a relatively big name in the Android game, it is safe to say that they are not as big as Samsung. In fact there have been reports of HTC struggling financially, and in a bid to help turn the company around, rumors are suggesting that the Taiwanese company could be looking at an alternative operating system.

This rumor comes from the Wall Street Journal who claims that HTC could be looking to create a new mobile operating system designed for the Chinese market in mind. Given China’s population, it’s safe to say that there are ton of customers that HTC could potentially appeal to.

This alleged new operating system is expected to integrate with local services, such as Weibo. It is unclear if HTC will be building this operating system from scratch, or if they will be basing it on Android which is what some manufacturers have done in the past. Of course investing in a new operating system would require a fair amount of time and capital, not to mention it could lessen HTC’s focus on the Android operating system.

At the same time having a new operating system could help the company differentiate themselves from the competition, although we guess it will depend on how good and functional it is, otherwise it would just be a huge waste of time. Take it with a grain of salt for now, but what do you guys think? Is this a smart move on HTC’s part?

Filed in Cellphones >Rumors. Read more about and .

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