There are a lot of online services out there that allow customers to purchase or rent their favorite TV shows and movies. Some would say that this market is saturated now, while some would find it impossible to break customers from the behemoth that is Apple’s iTunes Store. Target, a well known retailer in the U.S., is reportedly launching its own video service soon which will let customers rent or purchase movies and TV shows. The service is called Target Ticket.

The retailer has reportedly been testing the service since May, it is said to have recently told employees that Target Ticket will be made available to all “soon.” The service apparently has a library of over 15,000 titles which include latest releases, TV shows and classic movies. According to TechCrunch, most new movies will be priced at $14.99 while rentals will cost between $3.99 and $4.99. Apparently the Target Ticket apps for iOS and Android have already been released to beta testers, apps are also reportedly planned for set-top boxes and game consoles. Customers who hold a REDCard are likely to receive a nominal discount on purchases and rentals made from Target Ticket. It is said that Target employees will be able to use their 10 percent discount on the new video service.

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