BlackBerry’s devices division hasn’t had much luck lately, all of the devices that it released this year failed to make a mark. However, the company’s once iconic messaging service, BlackBerry Messenger, continues to bring some good news. It was recently announced after the roll out of BBM on iOS and Android that the service brought in over 20 million new users from the rival platforms in its first week alone. BBM Channels, a social network of sorts, rolls out today to the public after initially being announced back in May.

BBM Channels is geared towards companies, brands and high-profile users. For example, a company can create its own BBM Channel interact with people through it. BBM users will be able to post questions and communicate with the company, which will have the option to share pictures, messages and even GIFs. The service is open to individual users as well, who can create their own BBM Channels to interact with people. The public roll out of BBM Channels commences today at 12 p.m. PT., it will be initially available for BlackBerry 10 devices and for legacy BlackBerry owners running OS5 or higher. The company says that the feature will be rolled out for BBM on iOS and Android in the coming months.

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