Beats Music is a relatively new on-demand music streaming service. Due to its intelligent recommendation features the service has actually become quite popular over the past few months. While the app is free to download users must pay $9.99 per month after their 7-day free trial ends. Previously Beats Music circumvented Apple’s in-app purchase system to let potential subscribers pay through carrier billing or its own website, that way it wouldn’t have to give Cupertino a 30 percent cut. Now though Beats Music lets users subscribe to the service from straight within the iOS app through in-app purchases.

Its possible that Beats Music might not have been happy with the previous means of subscription simply because they might not have been driving a great number of new subscribers. For average users it is much easier to subscribe from within the app since they already have their payment methods setup with iTunes. The downside for Beats is that for every subscriber that comes through an in-app purchase, it has to give Apple $3 out of the $9.99 it earns.

A recent update to the Beats Music application brings an improved “The Sentence” feature, which is one of the pivotal recommendation features of this service. Other improvements include better offline playback and social features.

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