itunes app storeEver made a purchase but regretted it the minute later because it did not turn out how you had expected it to be? Well the good news is that if you’re living in Europe, Apple has recently introduced a new 14-day no questions asked return policy. This will apply to iTunes, the App Store, and iBooks purchases.

Basically what this means is that if you were to purchase something, like a song or an app and you don’t like it or it doesn’t do what you thought it does, you’re welcome to return it and get a refund as long as it is done within the 14-day timeframe. In fact you could return it simply because as it is a no questions asked policy.

Prior to this, Apple’s policy on returns was that customers could return “without charge and without giving any reason until delivery of the product has started.” Apple’s new policy does not cover gift cards or gifts on iTunes, so if you were given a song or an app as a gift and you don’t like it, you’re pretty much stuck with it.

This new refund policy also appears to be part of a new consumer rights directive in the EU. The new directive introduced a 14 calendar day right of cancellation or return period for goods and services, and it seems that Apple’s new policy reflects that which we guess is good news for EU customers.

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