Facebook has been working to improve its online video product, both for users and for advertisers, and it has now gained a major new partner. Clips from the National Football League will be displayed to Facebook users with a caveat, these clips are ad-supported, so highlights from the game will come with advertisements from Verizon, the largest mobile carrier in the country.
NFL has started posting video clips on Facebook from today, these clips include highlights from different games, NFL news and even fantasy football advice. The content is fairly recent as well, one of the clips shows the much talked about spectacular catch by Odell Beckham Jr., the New York Giant’s receiver.
The Wall Street Journal reports that these clips will be “immediately followed” by advertisements from Verizon Wireless. These ads will pay to promote these clips in News Feeds of NFL fans on Facebook.
Ad revenue will be shared between the National Football League and Facebook though the exact arrangement between the two has not been made public. Apparently the world’s largest social network plans to enter into similar partnerships with other entities in the future.
This isn’t the first deal of its kind that the NFL has struck. Last year the league provided short highlight clips, with ads, right into Twitter feeds. A spokeswoman for Facebook said that “this is a small video sponsorship test,” through which the company will evaluate how this works out for both users and marketers.