snapchatAs some of you might have heard, Snapchat is reportedly working on creating more original content as opposed to just being content with being another instant messaging app, but when exactly will we be able to see this new content being offered? Well if a recent report from The New York Post (via Re/code) is to be believed, tomorrow could be when it makes its debut.


Last we heard, Snapchat’s original content was expected to debut “soon”, and we guess a launch tomorrow would allow it to fall into that “soon” category. Unsurprisingly Snapchat has yet to comment on the rumor, but if it is true we won’t have to wait much longer to find that out for ourselves.

For those who are hearing this for the first time, Snapchat’s original content is expected to be curated from a variety of sources. This includes sources such as CNN, ESPN, Vice, Warner Music, and more. The content will include music, videos, articles, and photos, and will also provide Snapchat with a platform in which they can sell ads and share the revenue with publishers.

While it does sound like a good idea, the question is will Snapchat’s users want such a feature to begin with? To a certain extent it sounds like BlackBerry’s BBM Channels in which companies can take advantage of the platform to push ads and announcements, but what say you? Is this a direction you would like to see Snapchat headed towards?

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