With Sony passing up the opportunity to launch their next flagship smartphone at CES 2015 earlier this month, we can only assume that they will take advantage of MWC 2015 to launch the Sony Xperia Z4, however if the recent rumors are to be believed, that might not even be happening either.
The folks at Xperia Blog have heard from their sources that Sony might not be announcing the Xperia Z4 at MWC 2015. Instead it seems that Sony might be choosing to launch their next-gen flagship smartphone in the summer, although we’re not sure why this is the case. However assuming the summer release is true, it does line up with an earlier rumor we had last year.
Back in 2014 we had heard that Sony wanted to release one flagship smartphone a year, as opposed to two phones a year, and with a summer release, it would certainly seem that way. Previously Sony had the habit of releasing one flagship phone at the start of the year, followed by another flagship model in the later part of the year.
This strategy would basically be similar to what companies such as HTC and Apple are doing, but at the same time it would undoubtedly mean that Sony would have to cede market share to its competitors, unless of course their flagship is impressive enough where customers will actually hold out for it, but in any case MWC kicks off next month so perhaps we will learn more then. In the meantime would you be disappointed if we don’t hear about the Sony Xperia Z4 at MWC?