Google today made a move that’s going to capture the attention of its music streaming rivals. Starting today Google Play Music users can upload 50,000 songs to the cloud for free. They will then be able to stream or download those songs to their phone, tablet, computer and Chromecast as and when required. The limit used to be 20,000 so this latest move is pretty substantial to say the least.

The new limit is double what Apple allows its iTunes Match subscribers, 25,000 songs, however those subscribers also get the privilege of listening to iTunes Radio ad-free. They do pay $24.99 annually for the service.

On Google Play Music you don’t have to be a subscriber to be able to take advantage of this feature. Those who do subscribe to the service get access to 30 million songs which can be streamed on demand, but if you’re not into paying money, use the free service instead and store up to 50,000 of your own songs.

This is a great service for music lovers who don’t have to pay anything to store 50,000 songs up in the cloud which can then be streamed through a wide variety of devices.

Google has outlined the procedure to get signed up on its official blog, its very easy to sign up, and then you’re free to upload your songs.

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