Nothing lasts forever, not even diamonds, so do not buy into that particular argument the next time you happen to chance upon a jewelry store salesperson while perusing through the mall. So too, the same applies to business empires – digital or otherwise. Mozilla made an announcement not too long ago that they would use Yahoo! as their default search provider rather than Google, and the question was inevitably raised – how would this affect Google in the long run, if ever? The answer is quite clear now – it has been 2 months or so, and StatCounter reports how Google’s search market share has dropped to less than 75% for the first time since 2008.
Needless to say, it is Yahoo that benefits the most from Google’s drop, according to StatCounter at least. Microsoft’s Bing has remained more or less stable (read: the same), and this would mean that Google ought to be concerned about the situation, since a rather significant portion of their revenue happens to hail from the display of advertisements in search. Apart from that, you can say that Microsoft is also a winner here, since Bing is the one that powers Yahoo’s search, now how about that? Do you think that this resurgent competition is good for the consumer overall?