HP and Beats have a history of collaborating with each other. Beats used to be the company’s audio partner which is why its technology made it into HP’s devices. The two ultimately broke up and so Hewlett-Packard was back on the market. HP announced today that it has now picked Denmark’s Bang & Olufsen as its new audio partner. The two companies will now collaborate on bringing B&O’s audio expertise to HP’s tablets, computers and headphones.
Beats left for more greener pastures. Last year Apple acquired it for $3 billion. This included Beats’ profitable hardware business as well as its music streaming service.
Through this deal HP can show its customers that it is serious about the audio experience on its devices. People who purchase its machines for media consumption or gaming would no doubt appreciate a premium audio experience.
HP revealed today that the first PCs with audio technology from Bang & Olufsen and B&O Play will be available for purchase this spring. Just in time for the back-to-school shopping season.
B&O brand will be present on HP Spectre, Envy, Omen and some other PC lineups. The B&O Play brand will appear on Pavilion tablets, PCs and audio accessories such as headphones.
It will certainly be interesting to see how this partnership works out for both companies.