Dish unveiled its over-the-top internet TV streaming service, Sling TV, earlier this year at the International Consumer Electronics Show. The $20 service is only available to residents of the United States and was only opened up to everyone in the country after a beta period which lasted for a couple of weeks. According to the report the service has bagged more than 100,000 paying subscribers in its first month alone.

Things are heating up in the internet TV streaming arena. Legacy networks are getting in on the game as well. Next month even HBO is going to throw its hat in the ring with HBO Now, a $15 per month service, which provides access to new and old content from the cable giant.

Even though the company has not provided any official figures, Re/code has heard from sources that Sling TV has more than 100,000 paying subscribers, though it is unclear how many signed up for the service’s free one-week trial and how many chose to stick around.

A representative for the Dish Network declined to comment when contacted by the scribe but one executive “familiar with the service” told it that early results were encouraging.

With Sling TV, Dish’s target market is around 10 million millennials, who don’t want to pay for a conventional cable service but wouldn’t mind paying $20 for a streaming service that they can access from a number of platforms.

For $20 per month Sling TV provides access to CNN, ESPN, AMC and more. It also sells add-on packages for $5 which adds more channels to the service.

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