sony-a77-II__alpha-a77-III__11Sony will be present at the World Photography Awards and according to a report from Sony Alpha Rumors, they have heard from their sources that Sony could be announcing a new product at the event. The company will be hosting a press briefing on the 23rd of April which is the middle of the award and the briefing is expected to last a little over an hour.

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At this point in time it is unclear as to what could be announced, but Sony Alpha Rumors are speculating that it could be an A-mount related announcement. Now some of you might have heard rumors about the Sony A7rIII and if you’re wondering if the camera might be announced then, there is a chance that it won’t.

According to the report, it seems that Sony will be hosting a separate event at another date for E-mount related products, so if you’re looking forward to learning about new E-mount cameras or E-mount compatible lenses, you could be out of luck. However if you’re after some potentially new A-mount cameras and lenses, then the 23rd of April could be worth looking forward to.

Photographers might remember that back in 2014’s World Photography Awards the Sony A77II was announced so hopefully Sony will have some cool stuff planned for this year. In any case do check back with us then for all the official details.

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