tag heuer carreraWe know that TAG Heuer has plans to create a smartwatch although the details of said watch are a bit of a mystery at this point. However during Baselworld which is taking place in Switzerland this week, the company’s CEO Jean-Claude Biver revealed some additional details about the upcoming smartwatch.

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According to Reuters, it has been speculated that the company would be teaming up with Intel to produce the wearable, although it is unclear as to what Intel’s involvement could be but chances are the company could be supplying the processor to power the device. This would also be a change of pace from other smartwatch OEMs who have typically relied on ARM-based chipsets to power their watches.

The watch will also be based on the TAG Heuer Carrera watch and will share the exact same design, with the main difference being its innards which will have more smartwatch-like features, such as geolocation, pedometers, altitude measurement, and more. According to Biver, “People will have the impression that they are wearing a normal watch.”

Biver also believes that the Apple Watch will get young people to start wearing more watches, and from there he thinks it could see them start to want more, like a “real” watch. “Apple will get young people used to wearing a watch and later maybe they will want to buy themselves a real watch,” he said.

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