assAre smart TVs the way of the future? Or do you think that streaming video content from our computers is the way to go? Regardless there has been a lot of interest in developing smarter and more complex TVs that do more than just display channels and it looks like Philips want to be ahead in the game.
Speaking at the IFA Global Press Conference in Malta, Philips’ TV division revealed that for the year of 2015, the company aims to release more Android-powered TVs. To be more specific, the company is apparently shooting for 80% of their TV lineup to be Android TVs. This is a rather huge gamble especially if it does not pay off, meaning that the bulk of Philips’ inventory will be Android TVs that customers won’t want.
However if it does pay off, Philips will no doubt have a huge lead over the competition in terms of Android TV sales. The company plans to offer a range of Android TVs and won’t just bring the feature to its high-end lineup. There will be affordable TVs that will run on Android and there will also be high-end models that run Google’s operating system, so there will be a nice mix.
The company will be releasing 38 new TVs with Android on it in the first half of 2015 alone which is a lot, so if you’re in the market for an Android TV, then perhaps Philips will be the brand to keep an eye out for if you’re looking for more variety.