While Samsung is still trying to have an upper hand on the brands like LG, HTC and Apple, Micromax is using all its resources to win over Xiaomi. The Indian manufacturer unveiled a sub-brand last year, known as Yu, the first device under the banner was, Yu Yureka. It was an affordable device with a 5.5-inch HD display and was powered by Cyanogen OS 11. Today, the company has launched another device under the Yu brand, named as Yu Yuphoria.
The 5-inch Yu Yuphoria comes powered by a Qualcomm Snapdragon 410 64-bit SoC, paired with a 2GB RAM. It supports 4G LTE, and sports an 8-megapixel rear camera along with a 5 megapixel front camera. Dual SIM based Yuphoria is backed by a 2,230 mAh battery, and weighs 143 grams. It has been priced at 6,999 INR in India (under $110).
It is not the first smartphone to have such competitive pricing, Xiaomi’s Redmi 2 had similar pricing. Interestingly, Redmi 2 also houses Qualcomm Snapdragon 410 64-bit processor, and sports an 8 megapixel rear camera. Although Micromax has made sure that Yu Yuphoria has an upper hand over Redmi 2 in every manner.
The Yu Yuphoria features a 5-inch, 720p display with Gorilla Glass 3, while the Redmi 2 has just 4.7-inch display. Euphoria offers 16GB of internal storage, 2GB of RAM and a 5-megapixel front camera while the Redmi 2 settles at just 8GB storage,1GB of RAM and 2-megapixel front camera.
Micromax has plans to defeat Xiaomi at its own game and it also has plans to shift the assembling unit of Yu Yuphoria to India from China. Following its predecessor, the Yu Yuphoria will run version 12 of Cyanogen OS, which is based on Android Lollipop.