Spotify conducted an event in New York City today to make a string of announcements related to its service. It was rumored that the music streaming service was looking to make a move into video and indeed it has, Spotify has inked deals with various partners to provide video content inside its apps. The company has also significantly improved the Spotify Running playlists to offer a better experience to the runners amongst us.

It’s a simple equation, people like to run and people like to listen to music while they run, and already Spotify is the streaming service of choice for millions of people around the world.

The company wants to make Spotify running playlists the “perfect” companion for your runs, bringing up the best music on the planet based on users’ listening history and genre preferences, as well as original running compositions from popular composers and DJs.

Spotify will also tap into the sensors on the smartphone to detect the pace at which the user is running, when the user hits the running man button in Spotify the app will gauge the tempo and automatically play tracks that match the tempo. If the tempo changes the app will adjust automatically.

The company says that it developed this feature after consultation with runners and fitness experts, and will also team up with RunKeeper and Nike to integrate this experience later this year.

Spotify Running playlists roll out to iPhone users across the globe today.

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