The company’s service will be installed on phones running on Cyanogen OS. Prior to this, users who wanted to access the Playphone store had to sideload the app on their Android devices, but this will no longer be necessary.
According to Cyanogen, “Our partnership with Playphone provides a great channel for mobile game discovery and engagement in some of the fastest growing markets. Our joint focus on emerging markets will bring highly engaging social gaming experiences to players in these regions.”
Speaking of emerging markets, Cyanogen also recently announced a partnership with Smartfren to create the Andromax Q smartphone that is launching in India. It seems that for the most part, the company has been making their way through emerging markets as they have yet to partner with a mainstream company in markets like North America or Europe.
This is also not the first time we’ve seen the company try to seek out alternate services and apps to “counter” Google’s own. We’ve seen them partner up with Microsoft and have also seen them replace the default Mail app with Boxer, so this partnership with Playphone hardly comes as a surprise.
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