Well it looks like Lego has come to that realization as well which is why the company has recently announced their plans to invest $150 million to start creating more eco-friendly plastic bricks. However it should be noted that Lego’s investment is only expected to come to fruition by 2030, but we suppose it’s still a start.
According to Roar Trangbaek, the press officer for the Lego Group, “You could say that it’s a logical place for us to find a way of reducing our environmental footprint. If you look at our CO2 footprint as a company, the majority of our impact comes from offscreen activities—basically what happens before we receive any raw materials in our factory.”
The $150 million will be going towards a sustainable materials center which is expected to open in 2016. From there employees will be researching new kinds of materials that are more eco-friendly. They will still be made of plastic, but won’t be as harmful to the environment. This will also apply to the packaging of the toys themselves.
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