Samsung fans around the world are waiting for the company to launch its new handsets next month, recent reports suggest that the Galaxy Note 5 and Galaxy S6 Edge+ are going to be launched in the second week of August. There’s a new report out of Korea today which claims that the company is going to shift marketing focus from the Galaxy Note 5 to Galaxy S6 Edge+ in a bid to establish the latter’s presence in the market.

While this might seem odd at first, the more you think about it the more it will start to make sense to you. Samsung will be launching the fifth-generation Galaxy Note handset next month while the Galaxy S6 Edge made its first outing only earlier this year and the Edge+ is basically a bigger variant of that handset.

Even in marketing and promotional materials for the Galaxy S6 we’ve seen Samsung focus more on the Galaxy S6 Edge so it wouldn’t be quite surprising to see similar treatment being given to the Galaxy S6 Edge+.

This obviously doesn’t mean that Samsung won’t promote the Galaxy Note 5 at all, it will certainly spend money on that, though it’s likely to spend more for the other device.

Samsung is even expected to only release the Galaxy Note 5 in South Korea and U.S. first while the Galaxy S6 Edge+ gets a global release, this will allow the company to push this handset in more markets while catering to demand in U.S. and South Korea where Galaxy Note sales have historically been good.

“Samsung has almost finalized the talks with global mobile carriers to release the Galaxy S6 Edge Plus, but the launch of the Galaxy Note 5 has not yet been decided,“ says an unnamed Samsung official cited in reports by Korean media.

The launch event is expected to take place on August 12th in New York City.

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