Fujitsu is working on a product that it hopes will attract broadcasters worldwide: a cloud service that can measure the spectator’s emotion in real-time. There are several components to “sense” the user emotion. Classic ways to do it is by monitoring social network signals – a lot of players are already doing this. However, Fujitsu would ideally like to put a camera in homes to see people’s faces and analyze their emotion.
Obviously, you can imagine that it may be a bit scary to have a camera in your home, looking at your facial expressions, so for the time being, Fujitsu is making it into a teddy-bear robot, which can move its head to scan its surroundings. While it is much more friendly-looking than a plain camera at the top of your TV, Fujitsu recognizes that convincing customers to accept something like this will be difficult, but they hope it won’t be impossible.
In any case, if the sensing part works, Fujitsu will analyze the data in its cloud, which will then recommend TV programs in real-time. Ideally, broadcasters would pay for this information. I found the data visualization eye-catching, but it’s fair to say that this kind of business remains hard to break into, so good luck to them.