Till now Netflix has maintained a relaxed policy towards users who use VPN to bypass geo-filtering, today the company has announced a major change to that policy which is why from now on Netflix VPN users will face resistance from the company. The announcement was made by Netflix vice president of content delivery architecture David Fullagar through a blog post.
The announcement comes days after Netflix said that it couldn’t really do much more to stop users from relying on VPN to bypass restrictions, pointing out that it wouldn’t be hard to VPN countries to change IP addresses in order to skirt restrictions again.
At CES 2016 Netflix announced a massive global expansion to an additional 130 countries, however, content varies by country due to licensing deals with content creators, which is why users rely on VPN to access Netflix for another territory to get the most amount of content.
“In coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are,” Fullagar writes in the blog post, adding that while Netflix is committed to offer the same films and TV series everywhere, it still has a ways to go before that becomes possible.
Until that happens the online streaming service has to stick to licensing agreements, “in the meantime, we will continue to respect and enforce content licensing by geographic location,” reiterates Fullagar. This means that if someone from India is trying to access the U.S. version of Netflix through VPN they will be redirected to their local version of Netflix from now on.