Kanye West knows how to get people talking about him and his fans have certainly had to deal with the hype machine to ultimately get to his new album. West has finally released his new album but don’t expect to find it on the most widely used streaming services. As it turns out West’s new album, called The Life of Pablo, is only available for streaming exclusively on Tidal.

Tidal gained prominence last year when it emerged that Jay-Z took a major stake in the service. Since then the rap mogul has used his star power to promote the service but it hasn’t taken off the way he would have wanted.

Getting exclusive streaming rights has been one strategy that Tidal has consistently been using. Rihanna’s new album ANTI was also available exclusively for streaming through Tidal.

The exclusive streaming window is for a limited time though. Tidal has exclusivity for one week before the wider release of The Life of Pablo. If you’d rather purchase the album outright it’s being sold through Kanye West’s website as well. It’s unclear for now precisely when the album will be available on other popular digital platforms like iTunes and the Play Store.

The Life of Pablo is West’s seventh solo LP and the first major album release since the previous album, Yeezus, was released back in 2013.

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