mobile friendly labelGiven how many of us have access to smartphones, it isn’t surprising that many of us also spend a lot of time surfing websites on our smartphones and tablets. Unfortunately websites designed for the desktop don’t necessarily play well with smaller screens like smartphones and tablets, which is why having a mobile-friendly web design is important these days.

In fact a couple of years ago, Google started to label websites as being “mobile-friendly” in search results, and last year Google began to rank mobile-friendly websites higher. However it looks like Google’s quest for mobile-friendly websites is still going on because in a recent post on their Webmaster Central Blog, Google highlights some of the changes they are planning to make.

According to Google, “Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” While there is little to no detail, this basically sounds like Google will start prioritizing mobile-friendly websites even higher than before.

For the end-user this can only be a good thing, but if you’re a website owner who has yet to make the transition, you probably should, or if you’ve already created a mobile-friendly website, you can head on over to the Mobile-Friendly Test to see if it passes.

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