logitech UEWhile Logitech might have initially been known for their keyboard and mice accessories for computers, the company has expanded their offerings over the years to include all kinds of products, such as headphones and speakers. In fact back in 2008 the company acquired headphone maker Ultimate Ears.

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However it seems that the company’s interest in audio does not end there. According to a recent announcement by Logitech, the company has announced their plans to acquire Jaybird, who for those unfamiliar is a company that makes audio products such as headphones. Just earlier this year at CES 2016, the company unveiled several audio products.

Now you might be wondering, if Logitech already has UE, why would they need another audio company? You might think that maybe Logitech is just buying out the competition, which is a possibility, but it seems that Jaybird’s specialty in creating audio products designed for active use is what caught Logitech’s attention.

According to Logitech’s announcement, “Jaybird hit on a great idea of making products for people actively engaged in sports and who wanted music to power their passion for their sport. With the right product (and Jaybird makes them), you can now pursue your sport with your music. It’s a potent combination.” While it has yet to be closed (pending regulatory approvals and all that), the deal is said to be worth $50 million.

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