According to a new report, the BBC is working on a streaming service that will rival the likes of Netflix and Amazon Prime Video while it’s unclear what the service will end up being called it appears that “Britflix” has been selected as the working title for this project. The report reveals that the BBC and ITV are collaborating on this new streaming service following the grant of approval by the UK government.

It was only last week that the BBC introduced its plan for the next decade and the plan did indicate that it was going to develop “some form of additional subscription services” over the next few years to take advantage of the rising popularity of these services.

Britflix is said to be in the very early stages of production at this point in time, and The Telegraph reports that the corporation is going to deliver the Britflix service using BBC iPlayer, an app that’s used for live-streaming as well as catch-up viewing.

BBC and its rival ITV are said to provide content for this service and that eventually they will also create original content just for Britflix. It’s too soon to say right now what the arrival of this service will mean for shows such as Downton Abbey which have been licensed to services like Amazon Prime for streaming outside the United Kingdom.

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