When we watch videos we typically watch it from start to end, but obviously not every moment is a riveting moment in the video, and the same applies to Facebook Live videos where at the start, the poster might be fumbling around with the camera or launching a lengthy but boring introduction, but because you don’t know what to expect, it’s hard to just skip ahead.However a report from TechCrunch has revealed that Facebook has plans to change that by allowing users to skip to the good parts of the video. So how does one determine the good parts of a video? Simple, by the reactions. Facebook Reactions is a new feature they introduced earlier this year, and during Facebook Live streams, users can react to every part of the video.
So for example if there is a particularly “wow” or “haha” moment in a stream, users can express that Reaction in the moment, and based on these reactions, Facebook will know which parts of the video elicits the “best” response. Facebook’s head of video Fidji Simo thinks that this will encourage users to check out videos that they might have otherwise skipped on.
According to Simo, “When people watch a live video after the fact, the engagement graph provides a valuable signal that can help people explore the video and easily identify highlights that they may find engaging, which could encourage people to spend more time with a video that they might have otherwise skipped over.”
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