Exclusives are a great way to convince customers to purchase from you. For example there are pieces of software used by professionals in the industry that are Mac/Windows-only, which is why sometimes in some firms, you see users using only Mac or Windows computers, sometimes not because they want to, but sometimes because they have no choice.When it comes to the virtual reality scene, this is something that Valve isn’t a fan of and they have spoken up about it, but Oculus on the other hand seems to think that it is a good idea for both short and long-term. Speaking to TechCrunch, Oculus co-founder Palmer Luckey defended the company’s decision to have games exclusive to its Oculus Rift headset and platform.
According to Luckey, “You see Sony investing in their content the same way. Over time, that’s how the VR industry is going to move forward. In the short‑term and the long‑term, it’s good.” He also adds, “I can see where [exclusives are] painful for some people, but that doesn’t mean that it’s bad for the VR industry, or that it’s fragmenting it, or in the long run, it’s not the right way for the ecosystem to work.”
That being said, virtual reality is still in its infancy and while response and feedback have been largely positive so far, we reckon it might still be a while before we start to see things settle down, but in the meantime what do you guys think? Are VR exclusives this early in the game a good idea?
Filed in . Read more about Oculus and Virtual Reality (VR).