Rapper Kanye West is popular for a variety of reasons, one of them being the tweet storms we often witness from him. The latest isn’t aimed at any celebrity, it’s actually aimed at Apple. The rapper called on Apple to buy Tidal, the fledging music streaming service owned by his friend and rap mogul Jay-Z. It merits mentioning here that there have been rumors about Apple mulling a possible acquisition of Tidal. Even Samsung was rumored to be interested in it at one point in time.
West is of the view that Apple’s rivalry with Tidal – due to Apple Music – will prove to be detrimental to the music industry which is why he’s calling on the two companies to agree to an acquisition.
One of the tweets he sent out imploring Apple CEO Tim Cook to acquire Tidal said “Apple give Jay his check for Tidal now and stop trying to act like you Steve,” though I’m not sure if that’s going to sit well with Cook.
Apple Music and Tidal may be competitors in the sense that they are competing in the same market but the former is well ahead. It has more than 11 million paying subscribers while Tidal has so far only been able to bring in 3 million paying subscribers.
One of the reasons why Apple was believed to be interested in acquiring Tidal was the availability of exclusives, Apple would like to have those exclusives on Apple Music to better compete with Spotify, which is its number one competitor in this market.
Apple hasn’t ruled out an acquisition of Tidal just yet but whether or not West’s tweet storm is going to help it make its mind remains to be seen.