Apple today announced that it’s going to clean up the App Store by removing applications that are no longer functional. In an email sent out to the developer community, the company has revealed that it’s making some changes to the App Store. Apps that no longer work or are simply outdated will be removed. Many believe that it’s about time that Apple launched a cleaning operation in the App Store as it will help bring up more quality apps.
“We are implementing an ongoing process of evaluating apps, removing apps that no longer function as intended, don’t follow current review guidelines, or are outdated,” the company says, adding that this is being done in the interest of making it easier for its customers to find great apps that fit their needs.
All apps in the App Store are going to be evaluated to ensure that they are not only functional but that they meet the company’s App Store guidelines as well. If the review process determines that changes need to be made to an app, the developer will be asked to do so in 30 days. If they don’t, the app will be removed. If an app crashes on launch it will automatically be removed.
Apple has also informed developers that from now on, all app names will be limited to 50 characters only. It explained that by using long app names developers try to influence search results but that provides absolutely no value for customers as the names are too long to be displayed in the App Store.
The cleaning operation is going to start on September 7th. If that date sounds familiar to you, it’s because Apple has scheduled a press event on that very day where it’s going to unveil the iPhone 7 and perhaps even the Apple Watch 2.