The Pixel is the first smartphone that’s “Made by Google” and the search giant is making sure that this fact stands out. It hard at work pushing the new flagship smartphone to customers. The company decided to make the Pixel exclusive to Verizon in the United States even though it’s selling unlocked and off-contract versions of the flagship through its online store. The Pixel appears to be doing wonders for Verizon sales.
A new report from Wave7 Research shows that the Pixel is selling well at Verizon even though customers have the option to pick it up unlocked and off-contract.
The report shows that the Pixel accounted for 7.5 percent of all smartphone activations on Verizon over the past month. That’s a big deal when you consider that Verizon is the biggest mobile carrier in the United States and that the holiday season is just around the corner.
The uptick in activations can be attributed to Google’s massive marketing campaign for the Pixel but it’s not like Verizon isn’t chipping in. Big Red is running its own campaigns on TV to promote the Pixel and the expenditure is clearly paying off.
The report mentions that in just one week from October 27th to November 2nd, Google spent almost $15 million on ads for the Pixel while Verizon spent an additional $12 million. That’s a whole lot of money to be spent on campaigns over a week and that’s clearly going to result in an uptick in sales.