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These days camera manufacturers are all about squeezing in the latest specs like new camera sensors, faster autofocus systems, touchscreen displays, improved EVFs, and so on. However sometimes some photographers just want a camera that can withstand the extreme outdoors, and for this market segment, Nikon is gladly obliging.

The company has recently taken the wraps off its latest compact camera offering in the form of the Nikon Coolpix W300. This isn’t the first rugged compact camera that the company has released, but it is their latest. So what are we looking at here? For starters the W300 will come with a 16MP CMOS sensor, a 3-inch LCD display, NFC, WiFi, GPS, 4K video capture, and a 5x optical zoom lens.

As for its rugged features, the W300 claims to be waterproof of up to a depth of 30m, freezeproof when it comes to temperatures up to -10C, dustproof, and shockproof from drops at heights of up to 2.4m. This means that you’ll be able to take it with you to more extreme environments without worrying about it malfunctioning or breaking down.

It’s definitely not the best compact camera we’ve seen, but the W300 is clearly marketed at users who want something more rugged. It will be available this coming Summer where it will be priced at $389.95.

Filed in Photo-Video. Read more about Compact Cameras, Digital Cameras and Nikon.

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