These days, pretty much all digital cameras can shoot video as well as photos. Back in the day, it was kind of amazing when DSLR cameras could actually shoot video on par with more expensive camera equipment, leading to some studios actually choosing to use a DSLR to film entire TV series or movies over more traditional hardware.
It’s actually amazing how far we’ve come, and now it looks like Nikon is hoping to attract more people towards filmmaking. According to the Nikon Report 2021, it seems that the company has plans to eventually launch an entry-level camera that will have a bigger focus on video.
According to Nikon, “We have focused on selling hardware such as cameras and lenses, but I think that what our customers really want is to solve the emotions, fun, or problems that lie ahead. We will broaden our horizons and expand our business domain without being bound by conventional business styles, such as actively working on BtoB development utilizing video-related technology.”
That being said, Nikon wouldn’t be the first company to try and reach this type of audience. Sony has already done something similar with its ZV-1 camera that targets vloggers, making it a cheaper alternative to owning some of its other mirrorless cameras.
Nikon does not mention when their new cameras will be launched, but as their fiscal year ends in March 2022, we can only assume that these cameras might launch after that with maybe a sneak peek at CES or CP+ in 2022.