According to the survey, it found that the iPhone has a 92% loyalty rate amongst users. This is based on a survey of 1,000 smartphone users aged 18 and above in the US. The 92% loyalty rate is also higher compared to a year ago where it was found to be at 86%, which is still a very impressive figure but clearly 92% is better.
Analyst Katy Huberty writes, “It’s our belief that a maturing installed base that is accustomed to iOS and increased press around potential new technologies in the upcoming iPhone drove the strong year-over-year increase. Importantly, the rise in Apple’s loyalty rates comes after Samsung, Apple’s biggest competitor in the United States, introduced the Galaxy S8, which was available for pre-order starting March 30th.”
To give you guys some context, the loyalty rates for other brands such as Samsung is at 77%, LG at 59%, Motorola at 56%, and Nokia at 42%. Many analysts are predicting that the iPhone 8 will result in another super cycle of sales for Apple, but whether or not that turns out to be true remains to be seen.