We’ve also been seeing how some browsers are building in ad blockers into their software, and back in April we’ve heard how Google could be planning on doing the same with Chrome. The good news for Chrome users is that if you hate ads and would love a native solution, you’re in luck because that’s what Chrome will be doing starting in 2018.
According to the announcement on Google’s blog, “In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.”
Basically ads that don’t conform to these standards will be blocked, while ads that do comply won’t. This means that further down the road as much companies (hopefully) get in line with the standard, less ads will be blocked. Ultimately this seems like Google’s way of trying to “fix” ads that might be disruptive to the user experience, which we guess is a start.