Samsung has announced today that it has inked new partnerships with BuzzFeed and NewThis which will bring consumers 360 degree video content captured using the Samsung Gear 360 camera. The partnership will see both BuzzFeed and NowThis create and publish videos and photos across social media platforms like Facebook and Twitter. The partnership is thus going to result in more than 140 pieces of content which will reach over 300 million people online.

The idea behind the partnerships is to create content that’s immersive, viewers will thus get content that’s easily snackable. This includes simple how-to’s and even live 360 degree moments such as breaking news coverage from across the globe.

BuzzFeed will create content that will introduce viewers to new cultures while BuzzFeed News will take them across the globe. Content created by NowThis will immerse viewers in 360 degree cityscapes and give them exclusive access to new places and ancient traditions.

“These partnerships are a testament to our dedication to reimagining the way moments are captured and shared, and making these immersive experiences accessible to more consumers,” said Younghee Lee, CMO at Samsung Electronics.

The other aim behind this partnership is to promote the new Gear 360 camera. The new product is capable of capturing 360 degree video in proper 4K resolution and comes with enhanced features that enable users to capture immersive content on the go.

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