Amid mounting competition in the over-the-top TV streaming market, Sony has decided to increase the price of its streaming service called PlayStation Vue. Previously, the cheapest plan cost $30 but not anymore. The new pricing for the service is actually more than most of its competitors.

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Sony has decided to eliminate the Slim packages for PlayStation Vue. Those were the plans that started at $30 per month. These plans were offered in almost all parts of the United States with the exception of seven major cities.

Sony is now charging $40 per month for the same plan nationwide. When asked when it had decided to increase the price, a representative for the company told CNET that “The transition to standard pricing for all markets was always part of our roadmap” ever since the service was launched nationwide.

The company is now asking its subscribers to pay slightly more than rivals DirecTV and YouTube TV both of which have plans starting at $35 per month. Sony has extended an olive branch to customers by promising them three more billing cycles at $30 per month if they signed up for the Slim package before July 6th.

Those who are looking to cut the cord but want to spend half of what Sony is asking, they would find a better deal with Dish’s Sling TV.

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