The report reads in part, “Since launching in December, Apple’s AirPods have accounted for 85 percent of totally wireless headphone dollar sales in the U.S., according to NPD’s Retail Tracking Service. With a use case centering on frictionless access to Siri and other tasks initiated by voice, AirPods really act as an extension of the iPhone.”
NPD believes that the AirPods is dominating because of features like the W1 chip which helps the headphones pair extremely quickly and seamlessly, at least compared to more traditional Bluetooth headsets. They also cite disruptive pricing and brand resonance as other reasons why the AirPods are doing so well.
As it stands the AirPods are still facing supply issues, although we can’t be sure if this is due to manufacturing difficulties or if the demand is much stronger than Apple has anticipated. That being said, this is actually not the first time we’re hearing about the AirPods doing well, as previously it was reported that the headphones had achieved 98% customer satisfaction levels.