If you rent movies from iTunes frequently, you will be delighted to find out that the iTunes movie rental window has now been extended. Apple previously allowed iTunes customers to watch rented content within 24 hours. The clock started after they played it for the first time. The rental window has now been doubled.
The updated support document on Apple’s website confirms that iTunes customers still have 30 days to start watching content that they have rented. Once they’ve played it at any point in time during those 30 days, they will now have 48 hours instead of 24 to finish watching it. It’s great that Apple has finally made this change.
Apple has made this change quietly as it begins shipping out the new Apple TV 4K to customers across the country. This move is going to be welcomed by those who frequently rent content from iTunes.
Apple previously imposed this 24 hour limit to iTunes customers in the United States but in other markets, the limit was 48 hours. It’s good that customers in the United States now get 48 hours as well.
iTunes customers can watch rented content across multiple devices and even downloaded on a single device. Even if the content is watched offline, the 48 hour timer will be adhered to.