This year we saw Apple announce the iPhone 8, 8 Plus, and the iPhone X. The latter represents the latest in Apple’s design and technology and can be considered to be a very beast compared to the iPhone 8. This might explain why there have been reports to suggest that the iPhone 8 isn’t doing as well as it could because customers are waiting for the iPhone X.

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However it seems that there could be another reason, and that is customers are preferring the older iPhone 7 models. In a report from Reuters, they are citing carrier store surveys conducted by KeyBanc Capital Markets in which it was found that as far as US consumers are concerned, the iPhone 7 appears to be outselling the iPhone 8.

It is understandable why this might be the case, since apart from the under-the-hood performance upgrades, the iPhone 8 isn’t exactly the most compelling upgrade over the iPhone 7, at least compared to the iPhone X. The lower price tag also makes it a more attractive alternative to those who’d rather not spend too much money.

This isn’t to say that the iPhone 8 is a flop, far from it, but rather the survey has found that the iPhone 8 isn’t as popular compared to its predecessors. It has also been suggested that customers are waiting for the iPhone X for comparison before making a decision. KeyBanc analyst John Vinh says, “Many respondents indicated that a meaningful portion of customers are buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone.”

Filed in Apple >Cellphones. Read more about , and .

Product
Diagonal (inches)4.7"4.7"
Megapixel12-MP12-MP
Battery Capacity (mAh)1960 mAh1821 mAh
Processor NameA10A11 Bionic
RAM Options2GB2GB
Street Price$425 iPhone 7 on Amazon$635 iPhone 8 on Amazon
Link to full specsiPhone 7 Full specs and detailsiPhone 8 Full specs and details
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