This year we saw Apple announce the iPhone 8, 8 Plus, and the iPhone X. The latter represents the latest in Apple’s design and technology and can be considered to be a very beast compared to the iPhone 8. This might explain why there have been reports to suggest that the iPhone 8 isn’t doing as well as it could because customers are waiting for the iPhone X.

However it seems that there could be another reason, and that is customers are preferring the older iPhone 7 models. In a report from Reuters, they are citing carrier store surveys conducted by KeyBanc Capital Markets in which it was found that as far as US consumers are concerned, the iPhone 7 appears to be outselling the iPhone 8.

It is understandable why this might be the case, since apart from the under-the-hood performance upgrades, the iPhone 8 isn’t exactly the most compelling upgrade over the iPhone 7, at least compared to the iPhone X. The lower price tag also makes it a more attractive alternative to those who’d rather not spend too much money.

This isn’t to say that the iPhone 8 is a flop, far from it, but rather the survey has found that the iPhone 8 isn’t as popular compared to its predecessors. It has also been suggested that customers are waiting for the iPhone X for comparison before making a decision. KeyBanc analyst John Vinh says, “Many respondents indicated that a meaningful portion of customers are buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone.”

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