Having built their business around a digital storefront that can deliver pretty much all over the world, it seems that Amazon is clearly interested in being able to sell its products in person as well. We’ve seen the company launch physical bookstores where customers can buy books and other Amazon products like Kindles, and now they’re bringing that business model to Whole Foods.

As you might have heard, Amazon has recently acquired Whole Foods and the company has announced that sooner customers will be able to purchase other Amazon products at Whole Foods outlets as well. This includes devices like the Kindle e-readers, the Amazon Fire TVs, and also Amazon Echo speakers.

These products are expected to be available for purchase the week before Black Friday, which is set for the 24th of November. Amazon is also expected to offer deals to customers which includes various discounts on Amazon products ranging from $20 to $30, depending on the product in question.

In a statement by Amazon, “These collaborative programs are another step forward in the integration between the companies. Whole Foods Market and Amazon will together continue innovating to provide customers with a great shopping experience, in-store offerings and lower prices.” So the next time you’re out shopping for groceries, we guess you could pick up an e-reader as well.

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