The rivalry between Apple and Samsung is a pretty well-known one, and just recently Samsung released an ad that not-so-subtly made fun of the iPhone, and while we have to admit that the ad was clever and funny and did raise some good points, it looks like Apple will not have to defend themselves as the numbers can do the talking for them.


In the latest report from Strategy Analytics (via 9to5Mac), it appears that in the last quarter, Apple’s iPhone sales managed to beat that of Samsung over in the US market. Based on the numbers, the firm claims that Apple shipped 12 million iPhones in that period which represents a 30.4% market share. This is higher than Samsung who managed 25.1% of the market, giving Apple the number one spot while Samsung took second place.

However the firm also claims that these numbers represent a drop YoY, as the same quarter in the previous year, Apple managed 13 million units. Strategy Analytics also claims that overall smartphone shipments for the last quarter was down from the same quarter a year ago, from 40.1 million to 39.5 million.

That being said with the iPhone 8, 8 Plus, and X having been released, we expect that Apple’s next quarter should be even stronger, with claims that as many as 9-12 million iPhone X handsets were pre-ordered within the first 3 days.

Filed in Apple >Cellphones. Read more about iPhone and Samsung.

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